Discovering the future of commerce

Study e-commerce and become an expert on the latest trends

A group of students are sitting at the campus and having fun. — Become an E-Commerce Expert

Welcome to the world of e-commerce

... where surfing, clicking and receiving parcels is part of everyday life. E-commerce is a highly dynamic subject that combines computer science with business elements. From programming and web technologies to finance, retailing and marketing, this interdisciplinary degree with a focus on computer science offers you the opportunity to study the relevant topics along the digital buying process. Consumer psychology, online communication, voice shopping, interface design and programming are just some of the exciting topics that will prepare you for your future in e-commerce.

The basics of eCommerce

Even if you think know already a lot about eCommerce, there is a lot more you can learn to improve your skills.

Immerse yourself in the exciting world of eCommerce studies and gain a sound understanding of the fundamentals of this thriving sector. From creating an eCommerce website to developing effective sales strategies, expand your knowledge and prepare for a successful career. Learn how to create an optimal shopping experience for customers and build your eCommerce presence.

Campus Hochschule Ruhr West in Mühlheim, Source: PR-Fotografie Köhring

eCommerce Trends and Innovations

Stay on top of the latest eCommerce trends and learn about the innovative technologies driving the industry. Explore emerging areas such as social commerce and direct-to-consumer marketplaces. Dive into the world of AI-powered marketing and find out how to use API-driven tools to optimise your eCommerce strategies. Keep abreast of developments to stay ahead of the competition.

Customer-centric marketing in eCommerce

In eCommerce, the customer is king. Learn how to develop customer-centric marketing strategies and create a personalised customer experience. From branding to the effective use of tools such as Google Ads and social media marketing, learn how to reach your target audience and build long-term customer relationships. Understand your customers' needs and provide them with a unique eCommerce experience.

More Digital Marketing in eCommerce

Digital marketing is an essential part of successful eCommerce strategies. With a sound understanding of digital marketing, you can maximise your online presence and develop effective marketing campaigns. Learn and apply the latest trends in digital marketing by building your own website, developing marketing strategies and working with B2B and B2C businesses. Optimise your eCommerce website to provide a seamless online shopping experience and delight customers. From SEO to social media marketing to email campaigns, use digital channels strategically to increase your reach and generate qualified leads.

Specialise and qualify in eCommerce

Develop your skills and specialise in specific areas of eCommerce. Develop a comprehensive eCommerce strategy and learn how to analyse data and optimise your online marketplaces. Gain the expertise you need to succeed in the eCommerce industry. By gaining qualifications and continuing your education, you can maximise your career opportunities and develop your expertise in eCommerce.

Networking and international perspectives in the eCommerce programme

Make valuable contacts and broaden your horizons while studying eCommerce. Network with industry experts, exchange ideas with fellow students from around the world and learn from international experiences. Explore global eCommerce markets and learn how to adapt your eCommerce strategies to different cultural contexts. Expand your horizons and prepare for a career in a globally connected eCommerce world.

The E-Commerce Degree Program